Concept Development

GHS has solid experience and skills in developing and opening tourist destinations, hotels, mixed-use developments and other hospitality entities from standard size to over 1,000 rooms.

Services

  • General conceptualization and facility/space/lay-out planning of the entire development
  • Assistance in the evaluation of ideal location including road connections, public transportation and other traffic considerations of access and egress. Coordination with landscape master-planner (by third party)
  • Specification of room categories, room count and their sizes; specifying the capacity and theme of F&B outlets, banquet, conference and other leisure, sports and entertainment facilities
  • Unique and innovative features that are Instagram-able selling propositions
  • German research shows that more than 70% of failed hospitality projects include insufficient research, faulty concepts, bad location, wrong assumptions, poor planning and lack of expertise as illustrated in the table below.

    Errors in the development of hotel projects

    (multiple mention possible)

    • Misjudgment of locations 8%
    • Insufficient Research 12%
    • Wrong capacity, category, concept 40%
    • Building structure, room and space planning 65%
    • Project Management 18%
    • Missing formulation of brand standards 85%
    • Atmosphere and ambience 35%
    • Operator search and financing 20%
    • Investment and ROI calculation 42%

    (Source: The Failure Statistics, by Juergen Baurmann, HoTour Hotel Consult, Germany)

    To avoid these problems, our experts will help you plan the new business structure, considering all perspectives that may influence its long-term life and success.

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