Online Video & 1:1 Marketing
Online video is the most popular way to communicate online. Get this right for your hospitality business, and it will lead to more sales, higher impact, better responses, greater loyalty and more. We work closely with clients in the hospitality industry and specialize in producing and delivering highly engaging content – directly to your target audience.
This service helps you harness the power of online video and 1:1 marketing platforms to get more sales, greater impact, better responses and greater loyalty.
Statistics now clearly show that online video is a powerful tool for any business seeking competitive advantage in a crowded marketplace – and the hospitality industry is no exception. Watch this short video clip to hear what global experts are saying about video.
We create highly engaging content which can reach audiences of literally millions, and gets the required results. yBC is also the business behind the Hospitality Channel, and works closely with well known hospitality businesses including Hotel Analyst and Bench Events. As a YouTube partner, yBC has over 1.5 million video views, and counting.
We provide the following services:
- Most importantly: demystifying video and understanding your business priorities and pressures.
- Development of an online video strategy to help meet objectives.
- Creation of a "network of networks" to significantly increase your reach
- Shooting, editing and delivery of:
High impact editorial
Sales messaging and videos
Promotional videos which actually engage
- Creation of online TV channels (multi-party).
- Improvement in performance of email and other direct marketing campaigns.
- Distribution strategies – by geography, vertical or other.
- 1:1 video delivery platform – for strategic sales, proposals and more.
- Video analytics, performance data and tracking.
- Over 2500 video clips (business editorial) already in our library.
- Seeding of videos in online communities, high traffic blogs and media.